About

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Janice K. Hanson has extensive experience in marketing for the performing arts, which has included:

  • Writing, editing, and proofreading brochures, program books, publications, and press releases
  • Promoting concerts and events through targeted strategies while maintaining brand identity
  • Web site content management and site navigation (including two “Best of the Web” awards from the Rochester Business Journal)
  • Writing and HTML design for email newsletters, blogs, and social media
  • Photography, media and public relations, and event management
  • Graphic design for flyers, programs, brochures, and advertising; as well as print production and project management

As a freelance proofreader and editor, Janice has an “eagle eye” for detail and consistently applies style sheets to help you to develop top-notch promotional materials, publications, and websites. In addition to reviewing spelling and grammar and double-checking facts and web links, she proofs for content, always on the lookout for the piece of information that is missing from your materials, or phrasing that is unclear.

Plus, her experience in graphic design, desktop publishing, and print production gives her an edge in reviewing layout and design. She is used to juggling multiple projects at once, and meets all her deadlines.

In January 2012, Janice added booking and organizing folk music concerts for the Golden Link Folk Singing Society to her list of skills. She also is fluent in French with a Bachelor’s Degree in French and Linguistics from Middlebury College in Vermont.

Client List
Current and previous clients include:
New Jersey Symphony Orchestra
The Marketing Collaborative
Brandtatorship
Partners + Napier
Roberts Communications
Insight Solutions Research LLC
Rochester Philharmonic Orchestra
Memphis Symphony Orchestra
Hillside Family of Agencies
Jewish Senior Life
Spring For Music Festival at Carnegie Hall
Clark CSM Marketing Communications
George Eastman House
Philipson GroupGreentopia Festival and Friends of the GardenAerial
Canfield & Tack
Rochester City Ballet

Honors and Awards

“Best of the Web” Award, Rochester Business Journal, 2007
The Rochester Philharmonic Orchestra’s new web site was recognized both for top non-profit and second place overall.

Top 10 Orchestra Web Site, Adaptistration.com, 2009
Adaptistration.com ranked the Rochester Philharmonic Orchestra web site in the top 10 of orchestra web sites nationwide, the only Level 2 orchestra included in the rankings.

Professional Experience

JK HANSON WORDCRAFT, Rochester, N.Y.
January 2012 to present
Freelance proofreader, copy editor, blogger, and marketing professional

HOCHSTEIN SCHOOL OF MUSIC & DANCE, Rochester, N.Y.
April 2016 to present
Marketing & Communications Associate (part-time)
P.R., social media, website, event management, as well as photography and videography

ROCHESTER PHILHARMONIC ORCHESTRA, Rochester, N.Y., www.rpo.org
October 2003–November 2011
Manager of Marketing & Electronic Communication
Assistant Director of Marketing & P.R.

GOLDEN LINK FOLK SINGING SOCIETY, Rochester, N.Y., www.goldenlink.org
Concert Chair  (January 2012 to present, volunteer position)
Festival Artistic Director (October 2014 to present, volunteer position)
Community Concerts Chair (January 2010–December 2011, volunteer position)

FLYNN CENTER FOR THE PERFORMING ARTS, Burlington, Vermont, www.flynncenter.org
August 1992–November 2002
Marketing/Design Associate

CHAMPLAIN VALLEY FESTIVAL, Burlington, Vermont
January 1995–November 2002
President of Board of Directors (volunteer position)
Marketing Coordinator (volunteer position)

Professional Affiliations

ROCHESTER PROFESSIONAL CONSULTANTS NETWORK: Board Member – June 2013 to May 2015; also editor of monthly email newsletter, December 2012 to present

Computer Skills

Microsoft Office Suite 2010 (Word, Excel, Outlook, Publisher, PowerPoint), Windows 7 and XP, Quark Express (Mac), Adobe PageMaker (PC), Adobe Photoshop and Acrobat (both PC and Mac), Basic HTML, Dreamweaver, and Blackbaud Raiser’s Edge.

Education

MIDDLEBURY COLLEGE, Middlebury, VT
Bachelor of the Arts in French and Linguistics; Phi Beta Kappa, Summa Cum Laude
Transferred from Keene State College, Keene, NH; English major, with 3.89 GPA

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